Weratedogs Matt Nelson Interview on The Side Hustle Project Podcast

#11: Getting 2.8 Million Followers And Earning $10,000/mo On The Side With WeRateDogs Creator Matt Nelson

About the Episode:

In this episode, we’re chatting with Matt Nelson, the creator behind WeRateDogs—the twitter sensation @dog_rates, that has more than 2.8 million followers (and his own book, WeRateDogs: The Most Hilarious and Adorable Pups You’ve Ever Seen).

The account shares images of cute dogs with a rating on a scale of 1-to-10… although just about every dog gets a rating above 10… because, well… Matt believes dogs are pretty great.

At 20 years of age, he just finished his sophomore year of college and he’s juggling this side hustle he started a year and half ago—with a full course load and internship. Dude has some serious marketing skills.

Despite all of his competing priorities, he’s been able to amass an incredible social following including 177,000 followers on Facebook and 190,000 followers on Instagram.

And, Matt’s monetizing his audience—over the past four months, he’s generated $50,000 in revenue—largely from the sale of merchandise from his website, weratedogs.com.

In Today’s Episode, We Talk About:

[03:00] We start off by finding out what Matt’s reading at the moment.
[04:28] How he figured out his passion and started his account.
[09:21] What motivated him to pursue WeRateDogs despite against all convention.
[12:30] How he was able to create a website, merchandise, an iPhone application, and get a book deal out of this Twitter account.
[15:20] How he successfully monetizes WeRateDogs and his other channels—earning more than $10,000/mo on average.
[24:17] Matt talks about his average revenue from products on his website’s store.
[32:43] How he created and monetized an epic political tweet from President Trump (and got into hot water with followers).
[39:47] He gives a powerful piece of advice on how you can overcome the hesitations of starting your own side hustle.
[40:41] What sacrifices he had to make in order to create enough time and keep WeRateDogs in the best shape.
[42:18] And finally, Matt talks about how he got his first 1,000 followers on Twitter and how you can get yours too.

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Resources Mentioned:

Everyone’s a Alien When Ur a Alien Too: A Book by Jomny Sun

WeRateDogs (the book) by Matt Nelson

Connect with My Guest:


Matt Nelson on Twitter, and Facebook


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In today's episode, we're chatting with Matt Nelson, the 20 year old creator of WeRateDogs, the Twitter sensation with more than 2.8 million followers. We cover how he grew to several thousand followers in just a few days, how he's earned $50,000 from this side hustle, and much more...




2 responses to “#11: Getting 2.8 Million Followers And Earning $10,000/mo On The Side With WeRateDogs Creator Matt Nelson”

  1. John Arnold Avatar
    John Arnold

    Thank you so much for sharing this interview. Matt’s done a great job with his account, definitely inspires me 😊

  2. Andy Feliciotti Avatar

    Loved this interview, just wish I was this witty of a writer

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