#79: How Selena Soo Launched a $300,000 Coaching Business (and Connects with Influential Entrepreneurs)

About the Episode:

In today’s episode, we’re talking to Selena Soo, one of the most well-connected entrepreneurs I’ve had the pleasure of meeting.

In 2012, Selena transitioned from earning $42,000/yr at her full-time job doing public relations to soon earning over $300,000/yr in 2014 running her own coaching, consulting and online course business.

Today, she’s grown that business well into the seven-figures. And Selena credits much of her success to building meaningful relationships with several top leaders in the world of entrepreneurship—including people like Adam Grant, Danielle LaPorte, Ramit Sethi, Derek Halpern, and Marie Forleo—no small feat, especially since she considers herself quite an introvert.

Now, Selena’s focused on growing her business that’s composed of a combination of mastermind events, digital products, and coaching sessions designed to help online business owners take their growth to the next level.

In Today’s Episode, We Talk About:

[02:55] What book she’s reading at the moment.
[03:54] What she was doing before she went to business school.
[10:21] What she did after business school.
[12:09] Her very first client.
[12:52] What her business was initially.
[15:08] What she was charging initially.
[12:37] The most impressive sales person he’s ever met.
[18:13] How she positions herself as a premium product.
21:02 Her number one piece of advice for anyone looking to build an online course.
[24:02] Sacrifices she’s had to make in order to grow her business.
[27:30] The best investment 2he’s ever made in terms of growing her business.

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Ryan Robinson’s Newsletter

Resources Mentioned

Crazy Rich Asians by Kevin Kwan

Connect with My Guest:


Selena on LinkedIn and Twitter

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