About the Episode:
In today’s episode, we’re talking to Geoffrey Keating, a highly-regarded B2B content marketer who’s led the charge on content marketing at Intercom for nearly 4 years now, where he’s had his hand in everything from content creation to editing, producing eBooks, putting together podcasts, white papers, email marketing campaigns and more.
Based out of Dublin, Ireland, Geoffrey originally studied history and philosophy when he went through university—a helpful nudge he got from his parents who encouraged him to treat his school experience as learning more about the subjects he found deeply interesting, rather than just a road map to choosing a career.
After finishing up his studies, Geoffrey started working pretty much immediately with editing content at a couple of different digital agencies before making his way to Intercom.
In Today’s Episode, We Talk About:
02:03 Where Geoffrey is originally from.
02:30 Where he went to school.
[03:49] Why he chose his initial career part.
[07:04] What he did after graduating from university.
[10:00] What it was like working for Intercom.
[13:05] The important marketing metrics when he started at Intercom.
[20:55] How important content marketing is to Intercom.
25:49 How much traffic the Intercom blog was generating when he started.
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