#114: B2B Freelance Writer Elise Dopson on Growing a Freelance Business (and Building a Personal Brand)

About the Episode:

In today’s episode, we’re talking to Elise Dopson, an elite B2B freelance writer who’s worked with or been featured on sites like HubSpot, CoSchedule, The Content Marketing Institute and ConversionXL to name a few.

Hailing from Manchester in the United Kingdom, Elise actually got her start in the digital world with her very first blog – focused on beauty products she was into – at the surprisingly young age of 12! After graduating from high school, Elise didn’t feel like going to University would be the best fit for her, so she decided to head straight into the workforce and that’s when she landed her first gig working at a content marketing agency.

After a couple of years working at the agency, she decided it was time to strike out on her own as a freelance writer, so that she could do more of the actual fun writing work with clients, rather than simply spending hours project managing behind the scenes. She’s been rapidly on the rise as a B2B freelance writer ever since.

In Today’s Episode, We Talk About:

[02:30] When Elise first started freelancing.
04:04 What came after starting a blog at 12 years old.
[06:23] How old she was when she got her first job.
[10:03] What it was like transitioning to freelancing full-time.
[25:00] Her advice on how to land high-quality clients.
[13:39] Her number one acquisition tool.
[15:12] The role of her blog in generating new leads.
16:53 Advice 0n how to set your prices.
24:25 Her number one piece of advice for listeners that want to build a freelance business.
26:18 The best investment she’s made in order to grow his business.

Like What You’re Hearing? Subscribe for New Episodes.

Ryan Robinson’s Newsletter

Connect with My Guest

Elise’s Blog and Portfolio

Elise on Twitter and LinkedIn

Subscribe, Review, & Share:

If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.





7 responses to “#114: B2B Freelance Writer Elise Dopson on Growing a Freelance Business (and Building a Personal Brand)”

  1. Veronika B Avatar
    Veronika B

    Lovely episode – thanks a lot for sharing 🙂

    1. Ryan Robinson Avatar

      You’re so welcome, Veronika! All credit goes to my amazing guest though 🙂

  2. Mark Quadros Avatar

    I’m so glad I found this as there’s so much actionable advice on here.

    Like Elise, I am a 21YO freelance writer and in the process of scaling my freelance business.

    Good Job Elise (and Ryan for bringing her on board)

    #swipeaway 😉

    1. Ryan Robinson Avatar

      Woo! 👏👏👏

  3. Drewry Avatar

    I’m 100% convinced in today’s world of employment uncertainty side hustles proved themselves more financially stable than going to work for someone else. However, realistically looking at things from an everyday point of view, I’m a firm believer one has to go to a day job or full-time or part-time employment in order to meet their immediate needs and necessities such as paying rent or mortgage, utility bills, keeping food in the refrigerator, gas in the car and more.

    However, people should also consider using the awesome power of the Internet to start a side hustle and set aside a small amount from their weekly or biweekly paychecks to invest in their online side hustle ventures. Not only should they pay few years web hosting fees in advance so their hosting bill is covered for the next few years just in case their employment is jeopardized for whatever reason, paying the hosting bill will give them a piece of mind knowing while they’re out of a day job, there hosting bill and domain renewal fees are paid years in advance, so their side hustle business building online is uninterrupted.

    I’m a firm believer that the side hustle alone can make anyone a potential future “side hustle millionaire,” if they continue building their side hustles online out of sheer faith and don’t look at the moment of how much money they’re making or not making. If more people had a long-term vision where they wanted their side hustles the be in the next 5 to 10 years, they would understand that a day job is nothing more than a bridge to “entrepreneurial greatness,” and achieving side hustle millionaire status. 🙂

  4. Jennifer Phillips April Avatar

    Hey Ryan,

    It’d be awesome to read this podcast for those of us who are readers. Think you might make a transcription part of your thing?

  5. Fatama Avatar

    Hi, Ryan,

    Love the episode. learned a lot from Elise.

    Thank you

Leave a Reply

Your email address will not be published. Required fields are marked *