#27: Selling Your Products at Nordstrom and Building an Online Brand with Jordan Jones of Packed Party

About the Episode:

In today’s episode, we’re talking to Jordan Jones, the founder of Packed Party, her company that sells highly curated gift boxes like birthday packages that feature confetti, champagne glasses, bath bombs, earrings and a hand-lettered card. Whatever the occasion, Jordan has a party package to match.

Now in Austin, Texas, Jordan actually started the company back in 2013 while she was working a full-time job here in San Francisco.

The idea for Packed Party came to Jordan one night while she was sitting in her bedroom, on the phone with her mom complaining about her draining job and when her mom told her she needed to stop having a pity party for herself, a lightbulb went off, she thought, “hey there might actually be something there around the idea of having a literal pity party”.

And so the concept for her first package was born (the Pity Party Box—which comes with candy chill pills, a mini piñata filled with lemon candies, a handwritten card from the sender and other goodies).

Shortly after getting her idea off the ground, Jordan got an order from a mutual friend to create 10 party packages for a bridesmaids party and she kept growing from there. Packed Party now has over 76,000 followers on Instagram, their products are sold in Nordstrom, Neiman Marcus, Paper Source, and 5,000+ retailers in the U.S.

Now, Jordan’s raising her first round of investor funding to continue growing the business.

In Today’s Episode, we talk about:

[02:32] As always, we start by finding out what book Jordan is reading at the moment.
[03:53] She talks about her roots and origin.
[04:29] She dives into her previous side hustles.
[05:10] An overview of what Packed Party is and how the idea came to her.
[10:03] What’s inside each Packed Party package.
[11:02] How items inside Packed Party packages are made.
[13:41] She also talks about her first paying customer.
[15:02] How Instagram and other social media platforms became her best growth channels.
[18:07] How she grows her Instagram followers.
[19:01] The benefits of staying very active on Instagram.
[20:07] How Jordan partnered with Nordstrom, Neiman Marcus, and Paper Source.
[22:22] How Jordan continued following up with buyers at Nordstrom and Neiman Marcus, until they took a meeting with her.
[26:17] What part of her business brings more revenue to her.
[27:33] How she’s raised funding to grow her business.
[29:57] How she plans to use the money she has raised.
[31:12] The most difficult challenge in growing her business.
[33:55] Her best piece of advice on how to get your first 100 customers.
[35:22] Lastly, we find out the best investment she’s made in growing her business.

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Resources Mentioned:

Magnolia’s Story by Chip Gaines

Jordan’s Packed Party Note on Instagram

Jordan’s Packed Party Plan on Instagram

Packed Party on Nordstrom



Connect with My Guest:

Packed Party

Jordan on Instagram, Pinterest, LinkedIn and Twitter

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2 responses to “#27: Selling Your Products at Nordstrom and Building an Online Brand with Jordan Jones of Packed Party”

  1. DNN Avatar

    Hey Ryan,

    This is iron-clad proof anyone can turn a side hustle into a million dollar business if they believe they can succeed and do the transformation work out of inspiration. Whether anyone starts a business out of inspiration or desperation, never let anything or anyone make you feel you’re unable to prosper. You have to be passionate about what you’re doing. And move forward with your business even on days you don’t make money. This is the beauty of total business transformation and dedicated entrepreneurship.

  2. Bhagyashri Avatar

    you are just awesome ryan. I would like to thank you for the efforts you have made in writing this post. I’m trusting a similar high-review site post from you in the up and coming too as it’s helpful for manufacturers.

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