#51: Growing Quuu From SaaS Side Project to $31,000 in MRR with Daniel Kempe and Matt Spurr

About the Episode:

In today’s episode, we’re talking to Daniel Kempe and Matt Spurr, co-founders of Quuu, the platform where you can connect your social media accounts and get free, daily hand-curated content suggestions to automatically be shared to your followers.

Daniel and Matt also launched their paid product called Quuu Promote back in late 2015-early 2016 where bloggers, content marketers, and social media managers can pay a flat monthly fee to submit regular content for consideration to be shared out through Quuu’s nearly 60,000 connected users.

As of today’s recording in January of 2018, the company is generating over $31,000 in Monthly Recurring Revenue. But, things weren’t always looking so great for Daniel and Matt. In 2015, they’d been running a creative agency together for the past couple of years and that journey was filled with ups and downs.

Sometimes they’d have a ton of client work, yet at other times, they’d be scrambling to fill their pipeline of future clients and on top of that, every now and then, some of their clients wouldn’t pay up for the work they’d done them. Eventually, the two made the decision that they needed to pursue a different kind of business and Quuu was thus born as a side project out of their creative agency.


In Today’s Episode, We Talk About:

[02:37] What books they are reading at the moment.
[04:06] Where they’re originally from.
[04:46] What brought them together.
[06:12] Their very first side project.
[10:19] Why they created an agency.
[11:10] Their first client at the agency.
[13:43] What Quuu is.
[16:59] What Quuu originally looked like at launch.
[23:28] How long it took them to launch Quuu on Product Hunt.
20:56 How many people signed up for the initial launch.
[21:34] What led to Quuu Promote.
[23:34] How much revenue is being generated today fromQuuu Promote.
[24:29] Why they shifted to a subscription-based model.
[27:04] Why they started with the original pricing model.

[28:37] Their number one piece of advice for anyone looking to build a SaaS tool today.
31:03 Sacrifices they’ve had to make in growing Quuu over the years.
[33:58] What has been their biggest growth channel.
[34:33] The biggest investment they’ve made in growing their business.

35:56 What’s next for them in the future.

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Resources Mentioned:

The Things You Can See Only When You Slow Down by Haemin Sunim

Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis and Morgan Brown

Connect with My Guest:

Quuu and Quuu Promote

Daniel on LinkedIn and Twitter

Matt on LinkedIn and Twitter

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In this episode, we uncover the Quuu story. Co-Founders Daniel Kempe and Matthew Spurr talk through going from launching Quuu as a side project in just one weekend, to growing all the way up to more than $31,000 in monthly recurring revenue from their customers who pay to have content shared through connected social media accounts. We hear about how they built the platform, how they're acquiring users, and much more...




One response to “#51: Growing Quuu From SaaS Side Project to $31,000 in MRR with Daniel Kempe and Matt Spurr”

  1. DNN Avatar

    I see much future success for these amazing entrepreneurs who came up with this quality service to help content marketers reach their full internet marketing potential. This side hustle stuff pretty much has everyone’s secret ambition slowly but surely coming out of them because traditional employment today is virtually obsolete. Narcissist employers want to enslave their employees and crack the whip. People want a way out of that but they don’t know how. What we need to do is emphasize more about the side hustle such as affiliate marketing, blogging, and provide amazing services like Quuu to help people reach their target audience and keep them engaged in longevity, thus helping them to convert more eyeballs into repeat sales. I look forward to seeing these guys hopefully someday in Forbes Magazine. 🙂

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