#130: Laura Roeder on Growing Edgar from Social Media Side Project to $1 Million in One Year

About the Episode:

In today’s episode, we’re talking to Laura Roeder, the social media marketing consultant turned founder of Edgar—a social media management tool for small businesses that exploded onto the scene, disrupting the industry with their signature feature that allows you to re-promote your existing content (rather than just scheduling a single update at a time). 

Laura attended the University of Texas in Austin, graduating in 2005—the year before Twitter was launched—and began her work in social media, focusing more on teaching businesses how to use Facebook’s new pages to build an audience and attract customers. 

After 7 years of building her social media business from a blog to include consulting, client work, webinars and digital products like courses and eBooks, Laura and her husband—a web developer by trade—teamed up to build a product that’d automate much of the manual advice she’d been teaching her clients when it comes to maximizing the re-promotion opportunities with every piece of content. That’s when Edgar was born.

In Today’s Episode, We Talk About:

02:31 Where Laura is originally from.
03:30 Her years at university.
[05:04] What social media was like back then.
[05:48] How Twitter was being used in it’s early days.
[06:37] When she started her own social media marketing business.
[08:46] About her first training product.
[10:14] How she delivered course material back then.
11:22 What made her decide to build Edgar.
14:15 How long it took to have an MVP for Edgar ready.
28:32 The best investment she’s ever made in order to grow her business.

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Laura on LinkedIn and Twitter

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5 responses to “#130: Laura Roeder on Growing Edgar from Social Media Side Project to $1 Million in One Year”

  1. Pablo Avatar

    Laura is AMAZING. Loved the whole journey and transparency.

    Thanks a lot Ryan, this is gold.

    1. Ryan Robinson Avatar

      Couldn’t agree more! She’s very motivating 🙂

  2. Ray Gabi Avatar
    Ray Gabi

    I am from Papua New Guinea and very nterested in what you are doing.
    I would like to know more, especially how I can make money through blogging from where I am from.
    Can you please assist me.

    1. Ryan Robinson Avatar

      Hey Ray! I’d recommend reading through my guide to starting a blog (and generating revenue from it) here: https://www.ryrob.com/how-start-blog/

  3. Joshua Avatar

    Thanks so much, but i want to start up

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