#83: How Nomatic Raised $8 Million Crowdfunding (and Pre-Selling) Travel Gear with Jon Richards

About the Episode:

In today’s episode, we’re chatting with Jon Richards, the co-founder of NOMATIC, a travel gear company he co-founded with his cousin Jacob back in 2014 that now sells bags, backpacks, notebooks, wallets, watches and more—all designed for active people that are always on the go. 

When Jon and Jacob first started Nomatic, they were both working time-consuming full-time jobs. Jon for an HR software startup, and Jacob for his family’s consumer goods company.

It was while they were sitting together, chatting with their wives at a Utah Jazz basketball game in their home of Salt Lake City, that the two decided they wanted to test out whether or not they could launch their own business and make a run at becoming entrepreneurs. 

They knew right off the bat that they wanted to make a product—and had seen several brand new companies take off with the relatively new crowdfunding and this was particularly appealing as you could pre-sell a product without first going through all the costly investment of actually manufacturing large quantities. 

It wasn’t long after that fateful evening at the game that the two settled on the decision to make a few prototypes for a wallet they could launch on Kickstarter. Little did they know, that first crowdfunding campaign would generate more than $170,000 in sales. And each subsequent campaign they launched only grew from there.

In Today’s Episode, We Talk About:

[02:40] What book he’s reading at the moment.
[03:34] Why they started Nomatic.
[05:51] How they designed the first prototype for the product.
[08:25] How they started mass production.
[13:14] Why they chose to stick with Kickstarter.
[15:43] How they perfected their repeatable system.
[17:43] What else is working for them.
[19:29] How they are making partnerships happen.
30:58 His number piece of advice to anyone looking to start a side hustle.
[23:29] Sacrifices he’s had to make to grow his business.
[25:05] Strategies he’s tried in the past that have failed.
27:18 The best investment he’s ever made.

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Resources Mentioned:

The 4 Hour Workweek by Tim Ferriss

Connect with My Guest:


Jon on LinkedIn and Twitter

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